What is WooCommerce?

"WooCommerce is now the most popular eCommerce platform on the web. WoCommerce powers over28% of all online stores in the world"

WooCommerce is an ecommerce plugin for WordPress that makes selling products and services online easier. Over the years, it has become the most popular eCommerce platform in the world used by millions of small and large businesses.

The plugin provides all the elements needed for a successful ecommerce solution. The open source framework means that WordPress' core code is available to everyone, so developers can edit, modify and build upon this code in any way they see fit. This allows businesses to build a completely unique solution, tailored to their brand.

It makes creating and managing an online store simple, with reasonable levels of flexibility and several vital features such as inventory and tax management, secure payments and shipping integration.

WooCommerce is developed as an extension of WordPress which is the most popular website builder on the market. This allows users to build an eCommerce website from scratch or add shopping cart functionality to an existing website.

With endless flexibility and access to hundreds of free and premium WordPress extensions, WooCommerce now powers 28% of all online stores - more than any other platform.

In simple terms, WooCommerce is a free, open source WordPress plugin that integrates eCommerce capability to your WordPress site. Once you install WooCommerce, your WordPress site will be transformed into an eCommerce site where you can sell products and accept payments. It also incorporates other essential aspects like shipping methods and tax calculations to your site. And there are numerous extensions to help you enhance the features and capabilities.

WooCommerce Features

Why WooCommerce?

"WooCommerce is used by 3,876,748 websites, or 68,000 of the world's top million websites. That's 0.2% of all websites, or 6.8% of the top million websites."

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

WooCommerce offers many helpful features, like order tracking, customer engagement, delivery status updates, inventory management and more. With over 27 million downloads to date, WooCommerce powers 99% of all WordPress stores. WooCommerce is easy to use for beginner site owners. In addition, it has hundreds of extensions and over 2,000 plugins.

WooCommerce has become the world's most successful software for online shops inside of just a few years. According to technology profiler BuiltWith, up to 28 percent of all shops use WooCommerce, ahead of even the well-known industry giants like Shopify and Magento.

An "out of the box" ecommerce solution like Woocommerce is great because it has all the standard ecommerce features already built in. Whereas if you were working with a developer to code your own ecommerce platform from the ground up, they'd have to worry about creating all that functionality from scratch, which would be extremely time consuming and costly.

With Woocommerce all the standard functionality you'd expect from an ecommerce website is already there; order confirmation emails, the checkout process, basic shipping rates, categories, subcategories, sale prices, galleries, payment gateway integrations, product image galleries etc - the list goes on.

Woocommerce has been developed by a professional team to include all the Functionality you need to start selling online and there are thousands of plugins you can download or buy to extend its functionality even further - you can even have a developer create your own plug-in to extend the functionality if you have really specific requirements.

Whether you're new or an established ecommerce business Woocommerce is great because it's always improving thanks to an active community, it has many features and it's extremely popular meaning hundreds of thousands of web developers work with it daily.

Woocommerce can handle ecommerce websites selling 1 product, right up to websites selling 10,000 products. WooCommerce is super flexible and can be extended by using plugins. There are thousands of free and premium plugins available for you to use. Not only can these plugins add extra functionality to WooCommerce, there are lots of plugins which can add a whole new platform to your WooCommerce.

Working on top of the world's most popular content management system (WordPress)WooCommerce seamlessly integrates commerce with content. Everything you need is in one place.

With WooCommerce, you can easily ship your products locally and internationally without any hassle during the operations. The logistics, shipping and payments are handled very well by WooCommerce. The shipping calculator option is available on the cart page where the shipping price is visible only when the user enters the shipping address.

Powerful WooCommerce Features For Ecommerce Store

What Percentage Of Online Stores
​Use WooCommerce In 2021?

WooCommerce Quick Facts

WooCommerce Is A Flexible Webshop 
For Your Business!

Open Source & Free Shop System

WooCommerce is open-source, just like WordPress. Not only does this save the operators expensive license fees, it also helps small to mid-sized shops to get started. At the same time, it allows agencies and freelancers to concentrate on developing additional components and services. What's more, the open-source concept is absolutely ideal for trial runs of an eCommerce business model. For instance as an additional revenue stream in an existing portal. So working with WooCommerce reduces your business risks as an operator or service provider.

Powered By Trust

WooCommerce is built on WordPress, the software powering more than 40% of the web. Regularly audited by Sucuri, an industry leader in security, you're in good hands.

The Product Block components are continuously being expanded and added to by the WooCommerce team. Creating product descriptions will become far easier in the future as well.

Easy Start And Simple Operation

With its amazing simplicity, WordPress has revolutionized the way that online projects are created. WooCommerce offers largely the same ease of use. This saves costs as well - when setting up the shop as well as for maintenance and staff training. Anyone with WordPress experience will learn how to use WooCommerce very quickly.

The team of developers has continued this trend with its WooCommerce Product Blocks for the new Gutenberg WordPress editor. This extension gives you drag and drop functionality to add your products to pages and posts - for example to prominently display product categories, special offers, bestsellers or new products:

It's Easy to Use For Non-Tech Entrepreneurs 

You know how user-friendly WordPress is. If you already know about the admin interface of WordPress, it would be easy to understand how WooCommerce back end works for you to manage your eCommerce website operations.

Sell Any Type Of Products

With Woocommerce you can sell physical and digital products both. You can build a membership site, take appointments and bookings online & sell subscription-based.

Integration Capabilities

Woocommerce is super flexible when it comes to integrating any third party software system with your web shop. You can easily integrate a CRM system, order management tools, third party shipping services and such as other tools to make your web shop operations extra flexible.

Scalability

For a long time, WooCommerce was seen as a solution that was only suitable for small shop projects. But those days are long gone. WooCommerce has become even more powerful since launching the 3.x versions, for instance by adding optimized product tables and integrated caching functions. WordPress shops with several thousand or even tens of thousands of products have since become commonplace.

In addition: WooCommerce delivers outstanding scalability compared to other systems. So it grows with the size and requirements of your web shop. The easily configurable standard version is the best way to get started. You can then add other extensions (known as plugins) or remove them later on, depending on what your needs may be. Maintained properly, your shop system will remain perfectly lean, powerful and efficient.

WooCommerce Is A Becoming A 
Professional Tool

You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear. your website by double clicking on a text box on your website. Alternatively, when you select a text box.

Future Proof

WooCommerce was taken over by Automattic, the company behind WordPress.com, in 2015. This means that WooCommerce now has significantly more resources to continue growing the service. The release cycles highlight this fact especially: The development team releases a major update with important new core features at least twice a year. Minor changes are implemented monthly, and key bug fixes are performed even more.

Extension For WooCommerce

There are hundreds of thousands of free and premium plugins for WordPress that cater to every conceivable use. The situation with Woo- Commerce is now similar. This is a huge advantage, as you will not need to employ a developer or agency for each special function of your shop. In many cases, the existing solutions can be adapted with minimal effort to fulfill your requirements completely.

Achieve Any Kind Of Custom Functionality Proof

With a big community of developers, WooCommerce has got a wide range of plugins available to support your unique ecommerce business needs. You will find a readymade plugin for almost anything that you need.

Security Matters

It is very important to provide your customers with a secure shopping experience when they purchase through your website. WooCommerce is highly secure because of its regular updates. Team behind WooCommerce regularly works with leading security experts in the industry to constantly monitor the code base for any vulnerabilities and release updates required.

Generate Recurring Revenue

Subscriptions can help you raise the average lifetime value of your customers while also making the purchasing process more accessible. Furthermore, regular revenue makes it easier to forecast cash flow and expand operations.

If you don't offer traditional items, you may sell club memberships, continuous courses, or continued professional services.

WooCommerce Subscriptions has incredible versatility and powerful capabilities. Choose from various billing schedules, give members control over their plans, send renewal alerts, and more.

Master Analytics

Data offers you the ability to see patterns and opportunities that can help you boost sales. WooCommerce analytics dashboard provides you access to additional data from within WordPress. At a look, you can analyze the status of your shop, spot trends, and identify problem areas that need to be addressed.

WooCommerce has in-built analytics which will help you to get useful data about your eCommerce store without putting extra efforts on it. You will get info like total sales by date, average order value, individual customer shopping stats etc.

You get up to date and accurate charts, reports and key performance indicators. You can now back up your intuition with data and take your sales to the next level - a sales trend chart that lets you easily spot the highs and lows!

Reporting:Sales reports can show both net and gross amounts you've earned.

Dashboard:WooCommerce made store owner dashboard helpful. It includes sales orders, traffic and an at-a-glance status summary window.

Analyse products and orders: Gain insight into your products and orders. Track sales and growth trends.

SEO Friendly

WordPress is the best platform for SEO and WooCommerce runs on WordPress so you can get advantages of this SEO friendly platform. Good SEO requires consistent efforts but with WordPress/WooCommerce it's easy to optimize your website for SEO in comparison with other eCommerce platforms in the market.

Content Marketing

Content marketing is all about creating and distributing useful content for your target audience. It is a very powerful tool for every eCommerce businesses and it generates great results in the on long run. Because Woocommerce is built on a blogging CMS, you have extra ease and benefits of publishing content on your web shop.

Increase Average Order Values

Using your existing client base to increase income is one of the most effective methods to do it. You may boost the average order value of your business by upselling premium or extended versions of your items or recommending other products for consumers to add to their carts. You'll also provide consumers with a more engaging and valuable experience. It's a win-win situation!

The Product Recommendations is a beautiful method to exclude upsells and cross-sells from the equation. Its sophisticated system recognizes appropriate product pairings automatically and suggests them to clients at the right moment. Create your own set of rules for a unique experience.

Easily Edit Content

Via the admin area you will easily be able to add, edit and delete products and pages. This includes editing product descriptions, prices, variations (such as size and colour), categories, stock levels, tax rates, shipping options and images. You will also be able to set up coupons. Plus there is no limit to the amount of products you can add, be it physical products or digital downloads.

Furthermore, there will be the option to create up-sells and cross-sells. For example 'customers who viewed this also viewed:

Order Management & Reporting

You will be able to quickly access and filter orders via the admin area. From here you will be able to change order statuses, resend confirmation emails, add notes and manage the fulfilment process.

There will also be an entire section of the admin area dedicated to reporting. You will be able to see a range of statistics, such as your top performing products.

Customer Experience

By default, customers will be able to register for an account. This will allow them to view previous orders as well as place new orders quickly.

It can also incorporate product filters as well as allow customers to sort and search for products. As a result customers will be able to easily find products that meet their requirements. For example they may only want to see products that are within a given price range or within a specific category.

Online Marketing

Use online marketing to showcase top products, a specific category or tag, products on sale, featured products or recently viewed products on any page of your store. Give customers coupons for a fixed amount, a percentage off or special offers like free shipping. Offer coupons for their whole cart or certain products.

Unlimited Variations On Products

Sell physical products that will ship to a customer, digital products they can download or any combination of the two. Offer any number of variations (like color, size, fabric and so on) for a product with the option to set prices, stock and images for each variation.

Highlight Important Products Throughout 
Your Store

Use a widget to showcase top products, a specific category or tag, products on sale, featured products or recently viewed products on any page of your store.

  • Categories, tags and attributes make products easier to find.

  • Help customers find what they want by adding tags to describe a roduct.
  • Add attributes like size so customers can search for items most relevant to them.

Order Statuses Integrated Into Your Workflow

The WooCommerce Order Status Manager allows you to create, edit, and delete custom order statuses and integrate them seamlessly into your WooCommerce order management flow. You can also edit core order statuses and trigger new order emails based on status changes.

Display Order Status information On Your Customers

Customers can be frustrated by order management when they don't know where their orders are. You'll quickly find this information in the WooCommerce backend.

Easy Tax Management

Tax for eCommerce can be a nightmare. WooCommerce core comes with built-in tax features to help store owners get it right the first time.

Flexible Shipping Options

Handwriting labels, packing boxes and making trips to the post office is part and parcel of every startup story but at some point, you need to spend your time wisely on other aspects of your business. WooCommerce makes shipping, payments, postage and international delivery easier with impressive features built into core and more available via paid and free extensions.

Intelligent Shopping UX Cart

If a sale is the destination, the cart is the checkout queue where customers can either bail on you and abandon things in the aisles or add more and finish strong.

Pre-installed 
Gateways

Choose from four pre-installed gateways including:

3rd Party Payment Gateways

Choose from seven 3rd party payment gateways including:

Take Control of the Checkout Process

Enable or disable guest checkout and force secure all checkout processes on your store. Sell to specific countries, or anyone in the world and set specific page urls to handle specific actions during the checkout. process.

Set The Default Currency

Choose from a range of currencies as your default currency.

Geo-Location Support

Built-in geolocation support (with a page caching support option) allows your store to auto-detect your customers address - making shipping and tax calculations simpler.

Automatic Taxes

Geolocating the "Default Customer Location" coupled with the ability to show taxes in your store based on their location allows you to show relevant prices store-wide.

Cart Behavior

Selectively choose to redirect to cart page after the successful addition of a product.

Reduce Page Loading

WooCommerce optionally uses AJAX on add to cart buttons, which means your store won't need to reload each time a customer adds a product to or edits their cart.

Wide Variety & Capacity Product

Whatever you can think of selling, is doable through WooCommerce. WooCommerce plugin has a wide range of options available and have extensions for pretty much everything under the sun when it comes to product type, and the flexibility thereof.

WooCommerce Mobile App

Run Your Store From Anywhere

Manage your business on the go with the WooCommerce Mobile App. Create products, process orders, print labels, and track key stats in real-time.

Add Products

Manage your business on the go with the WooCommerce Mobile App. Create products, process orders, print labels, and track key stats in real-time.

Get Notified

Never miss an order or review. Keep that FOMO at bay by enabling real-time alerts - and listen out for that addictive "cha-ching" sound that comes with every new sale.

Manage Orders

From purchase to fulfillment - manage the entire order process via the app. Scroll the summaries, or search by customer or order specifics. Tap into the details to see itemized billing or change order status.

Track Your Stats

See at a glance which products are winning. Keep tabs on overall revenue, order count, and visitor data by week, month, and year. Knowledge = power!

Dark Mode Friendly

Never miss an order or review. Keep that FOMO at bay by enabling real-time alerts - and listen out for that addictive "cha-ching" sound that comes with every new sale.

WooCommerce Is A Winner For Enterprises

With the option to scale your site whenever you need, it's a versatile platform to aid digital growth. It's vast array of integrations, user friendly back end and lightweight code give it the green light for any businesses that want to create a bespoke, easy-to-use, reliable store.

WordPress has a 'DIY' reputation, but don't underestimate its potential for enterprise-level businesses. Due to the open-source framework and additional plugins, customizations and features, enterprises can create robust solutions on this platform with ultimate control. Whilst most of the features on WooCommerce are free, there are paid themes and functionality that enhance your store's digital experience. It can also accommodate multilingual sites, multi-regional content and microsites, so if you have complex requirements, there's a solution for you with WooCommerce.

With large-scale businesses, news outlets, governments and countries using WordPress, it's no wonder that WooCommerce has enterprise-level users. UK-specific websites like Superdrug's Health Clinics, Three Pay as You Go Rewards and Greene King all use WooCommerce for their digital stores.

It's clear that WooCommerce is not just a DIY platform for SMEs. It can handle the demands of enterprises, delivering all the functionality required to successfully sustain a large-scale business.